1. Your agreement with us
PersuAsian is provided by PERSUASIAN LTD, incorporated in England and Wales (company number 17517699); the business correspondence route is support@persuasian.co.uk.
These Terms govern your use of the PersuAsian app and associated services from the time you accept them. They should be read with our Privacy Policy, Community Guidelines and Safety information. If you do not agree, do not create or continue using an account. We will notify you appropriately about material changes and request further agreement where required.
2. Adults, eligibility and secure accounts
PersuAsian is an inclusive dating service for adults 18 and over—for the Asian community and everyone who appreciates it. It is not restricted to a particular religion or ethnicity. You must provide truthful eligibility information, keep your account secure and use an email address you control. One person must not impersonate another or evade bans through duplicate accounts.
We may require a proportionate age-assurance check where offered or legally necessary. Age Assured and ID Verified are different statuses, and neither is a background check. Please do not interpret a badge as a guarantee of identity, intentions or safety.
3. Contact and personal boundaries
Our model offers Discover, Search, Swipe and thoughtful Introductions. One unsolicited Introduction may be sent to an eligible member, subject to the app’s limits and settings. Accepting an Introduction or sharing a mutual Like may open a conversation. Decline and Ignore prevent repeated unsolicited Introductions from the same sender, although the recipient may later initiate their own route. Blocking prevents new contact as specified by the service.
No response is owed. Consent to chat is not consent to a call, intimate media, an offline meeting or continuing contact. Do not pursue someone after a decline, ignore, block or request to stop, including through alternate accounts or platforms. We prohibit harassment, threats, hate, exploitation, scams, stalking, false identity claims, coercive financial demands, spam, scraping and security interference.
4. Your profiles, photos and messages
You retain ownership of content you create, subject to others’ rights. You grant PERSUASIAN LTD a limited, non-exclusive, worldwide permission to host, store, process, transmit, moderate and display that content only as needed to provide the features and safety functions you choose, comply with law and operate the service. This does not transfer ownership to us. The permission ends when the associated content is deleted except to the limited extent continued processing is lawful and necessary for a legitimate record, safety case or statutory duty.
Share only content you have the right to share. Do not publish another person's private or intimate media without consent, material involving anyone under 18, illegal content or content that infringes rights. The PersuAsian brand, ribbon-heart and application design remain protected by applicable intellectual-property law.
Private conversations are available only through authorised connection routes and applicable safeguards. Do not assume every chat or call is end-to-end encrypted: rely on the actual app's feature indication. A participant may deliberately disclose selected conversation evidence in a safety report; recipients may save content by other means. See our privacy explanation.
5. Reports, restrictions and appeals
You may block or report a member from the available app controls. We may review reported content, restrict visibility, reject images, suspend accounts, remove content or close accounts where reasonably necessary to enforce these Terms, protect members or meet legal duties. Measures should be proportionate, documented and open to review where appropriate. Report handling is not a 24-hour emergency service and no moderation system detects every harm.
For a review of a safety decision or a concern about content, contact safety@persuasian.co.uk. We may need enough information to verify the account and investigate without revealing reporter identity or other restricted evidence. We do not promise a specific response time that cannot be met.
6. Purchases and subscriptions, where offered
Some signed-app versions may offer optional subscription tiers or single-use products. You will see the product, price, billing period and material terms at purchase before agreeing. The availability of a feature in a document or preview does not mean you can buy or use it.
If purchased through Apple App Store or Google Play, the relevant store manages payment credentials and applicable recurring billing. An auto-renewable subscription continues until cancelled in the applicable store settings; deleting the app or your PersuAsian account does not automatically cancel store billing. Manage cancellation, refunds and purchase restoration through the applicable platform, subject to statutory rights. If an entitlement is refunded, reversed or revoked, related paid access may cease. We do not promise that any Match, reply or relationship will result from payment.
Consumer protections, statutory remedies and rights that cannot lawfully be excluded remain unaffected. App Store and Google Play terms may also apply to their own billing services.
7. Visibility, leaving and deletion
You can manage Discover, Search and Swipe visibility separately without automatically closing existing authorised chats. Blocking and reporting are distinct actions. You can request a download of available account information or permanently delete your account through Me → Account & privacy, or contact us if you cannot use the app. See Account deletion for the process and lawful retention limits.
We may suspend or terminate an account for serious breaches, fraud, underage participation, legal obligations or significant safety risk, applying proportionate review when practicable. Account closure does not cancel independent store subscriptions or erase information that another person lawfully retained outside the service.
8. Availability and responsibility
We aim to operate the service with reasonable care and skill, but features may be interrupted or changed for maintenance, platform requirements, safety or legal reasons. Dating involves individual choices, and we cannot promise a relationship, a reply, a specific number of matches, perfect verification or absolute safety. Take care before sharing private information or meeting offline.
Nothing in these Terms excludes or limits liability where doing so would be unlawful, including liability for fraud, death or personal injury caused by negligence, or rights under applicable consumer law. Any liability question is assessed under applicable law and the circumstances, not by a blanket waiver of statutory rights.
9. Law, contact and disputes
These Terms are governed by the law of England and Wales, subject to any mandatory consumer protection that applies where you ordinarily reside. First contact support@persuasian.co.uk so we can try to resolve a concern. This does not take away your right to approach a regulator, ombudsman (where applicable) or competent court.
For privacy rights use privacy@persuasian.co.uk; for safety use safety@persuasian.co.uk.